Wednesday, 11 April 2012

Dashing Diamonds Worth Dashing Around For

“I never worry about diets. The only carrots that interest me are the number of carats in a diamond!”  
~ Mae West

Frank Adams Jewelers is a third generation family business embracing Twitter technology as part of an event where teams of two compete to win this beautiful diamond ring worth $10,000.00. 

The Frank Adams Jewelers Diamond Dash Event: a one-day, real world treasure hunt around the city of Albany, NY.  Teams of two will be competing to solve challenges sent via text message and earn points to win a $10,000 Martin Flyer Engagement Ring, as well as several other prizes.  
Thinking ahead of the curve and outside the box: This is Frank Adams Jewelers' first Diamond Dash, as well as the first of it's kind in their area.
Business Goal of Hosting this event: They hope to expand their reach in the local Bridal market and develop long-lasting relationships with future brides and grooms!

Strategies for Promoting the Event: 
  • partnered with a local radio station, 102.3 Kiss FM for the promotion.   
  • have some great event sponsors, both local and national, that are donating some awesome prizes and helping us to promote the event. 
  • Frank Adams Jewelers will be handing out lip balm at the event to help promote themselves 
  • and will be using Twitter as a platform to organize the technical aspect of messaging the competitors during the event.  

Company Profile:  In 1922, Frank Adams Jewelers began as a small watch repair business in downtown Albany, NY.   They quickly grew to be known as the Capital Region's premier retailer of internationally recognized and award winning designer jewelry and timepiece brands.  The family-owned business, in it's third generation, recently expanded upon its legacy by opening a second location in Saratoga Springs, NY. 

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