Friday, 20 April 2012

Ride 4 United Way

The Event: A biking event to raise money for United Way of Durham Region taking place at Lakeview Park in Oshawa.The event was in partnership with Oshawa Cycling Club.This money goes toward people in the Durham Region Community who are less fortunate.
The United Way will be distributing promotional lip balms which will help promote awareness about the event and their cause.  
The Rewards: Besides the satisfaction of helping those less fortunate in the Durham Region community....there are some great prizes being given away:

Win a Pinarello (CAN$1,000.00 + ) 
Individuals who succeed in raising one thousand dollars in pledges will have their names entered in a draw to win a Pinarello Traveso. With a more relaxed geometry than their racing bikes, the Traveso provides for a slightly more relaxed and upright position on the bike while providing a ride which has plenty of power and jump for hills or inclines.
Giant Bike draw level - CAN$100 (CAN$100.00 + ) 
Participants who raise one hundred dollars or more will have their names entered in a draw for a fabulous Giant Seek 1 bicycle. This is a great bike which will provide for a broad range of cycling enjoyment.

About United Way of Durham Region: The communities that thrive and prosper in the 21st century will be those that have strong and resilient, educated, healthy and compassionate population. Our mission is to provide the organized capacity to facilitate just such a community. Our donors and volunteers are at the core of our capacity to build a better community, and we are grateful to all of our riders and their donors for their support of this event. You will impact in a positive way the lives of many thousands with your single act of support. 

United Way of Durham Region will be holding a second biking event: Sunday, August 26, 2012 - 8am, Garnet B. Rickard Recreation Centre.   
For more information for the May ride and for the August ride.

Wednesday, 11 April 2012

Dashing Diamonds Worth Dashing Around For

“I never worry about diets. The only carrots that interest me are the number of carats in a diamond!”  
~ Mae West

Frank Adams Jewelers is a third generation family business embracing Twitter technology as part of an event where teams of two compete to win this beautiful diamond ring worth $10,000.00. 

The Frank Adams Jewelers Diamond Dash Event: a one-day, real world treasure hunt around the city of Albany, NY.  Teams of two will be competing to solve challenges sent via text message and earn points to win a $10,000 Martin Flyer Engagement Ring, as well as several other prizes.  
Thinking ahead of the curve and outside the box: This is Frank Adams Jewelers' first Diamond Dash, as well as the first of it's kind in their area.
Business Goal of Hosting this event: They hope to expand their reach in the local Bridal market and develop long-lasting relationships with future brides and grooms!

Strategies for Promoting the Event: 
  • partnered with a local radio station, 102.3 Kiss FM for the promotion.   
  • have some great event sponsors, both local and national, that are donating some awesome prizes and helping us to promote the event. 
  • Frank Adams Jewelers will be handing out lip balm at the event to help promote themselves 
  • and will be using Twitter as a platform to organize the technical aspect of messaging the competitors during the event.  

Company Profile:  In 1922, Frank Adams Jewelers began as a small watch repair business in downtown Albany, NY.   They quickly grew to be known as the Capital Region's premier retailer of internationally recognized and award winning designer jewelry and timepiece brands.  The family-owned business, in it's third generation, recently expanded upon its legacy by opening a second location in Saratoga Springs, NY. 

Friday, 6 April 2012

Lip Balm Stick: Innocent Cosmetic or Promotional Secret Weapon ?

Branded Lip Balm Sticks are the new company pen. 

But better. 

 Check out the following ways that lip balm packs a promo punch  from the following recent article: Promotional Lip Balm : An Innovative Way to Promote Your Business April 6 2012 Author: Steven Richards

Businesses across the globe are distributing freebies to their customers to attract them to their portals. Distributing promotional lip balm is one of the smartest ways to run a free advertising campaign.  

Gone are the days when promotional pens were famous among businessmen. Now, with the declined use of pens in the age of computers, they are now opting for innovative items like lip balms available in various flavors. 
Often, promotional pens get lost or are thrown away. In contrast, the lip balms are used on a daily basis which reminds the user about your company. In fact, opting for lip balm as a promotional item is like thinking out of the box. Distributing personalized lip balm can help you greatly in establishing your brand in the minds of the consumers. The individuals using lip balm will unknowingly promote your product to the people around the user.

  • Medicated balms can be distributed in the winters, while 
  • SPF lip balms can be offered to combat the callous summer sun. 
  • You can distribute the customized product in various flavors, styles, colors and even novelty designs that suit the requirements of your company and appeal to your clients.  

OK sign you up?

   The order for promotional lip balm can be placed via web. There are hundreds of companies across the globe which specializes in offering custom chapstick to its elite client base. You can check out their site and browse the vast product catalogue
   You can then ask for the service quotes as well to check whether or not the products are well within your budget.
    The final step would be finalizing the logos, layout advice and color suggestions as well. So, don’t waste any more time and place the order for a fabulous promotional product which is truly the best for your requirements. Read full article here.

Thursday, 5 April 2012

Business savvy co-branding with EOS Lip Balm

So what do you know about co-branding?

Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. (wikipedia)

 Why Co-brand? Co-branding is a really great way to associate your business with the another business that is already well-recognized and represents quality. 
Example: Samsung hardware with Google software (eg Galaxy Nexus)

"The value of brands in unison makes a powerful argument when it comes to consumer purchasing decisions as well as introducing a new audience through a partner's already established loyal base."

EOS Lip Balm 
Currently available for branding is a super hot and totally new lip balm called EOS Lip Balm. 

EOS stands for the Evolution of Smooth.

These unique lip balms are super high quality, fresh smelling and have completely unique packaging.  When co-branded they make a great corporate gift or event give away  AND this quality product will be recognized as it is well advertised and used by many celebrities!

eos lip balm is 95% organic, 100% natural, and paraben and petrolatum free. Packed with antioxidant-rich vitamin E, soothing shea butter and jojoba oil, eos keeps your lips moist, soft and sensationally smooth.

Available in the following container colours & flavours:
  • Summer Fruit
  • Lemon Drop SPF 15
  • Strawberry Sorbet
  • Honeysuckle Honeydew
  • Medicated Tangerine
  • Sweet Mint

How to Raise Awareness for events like Kick Butts Day

These student's raised awareness for an anti-smoking campaign on Kick Butts Day. 

Check out the 3 of the original ways they did this below.

Three great ways you can raise awareness for your event:

1. asked students to sign a pledge to be drug free
2. handed out  promotional lip balm which was custom labeled for their cause
3. created an obstacle course and other challenges during the lunch hour at the school

Read more at the link below to find out how these student's raised awareness for an anti-smoking campaign on Kick Butts Day. Kicking out tobacco
Vernal Express
Students signed a pledge to be drug free, received promotional lip balm, and participated in an obstacle course and other challenges during the lunch hour.