Thursday, 5 April 2012

Business savvy co-branding with EOS Lip Balm

So what do you know about co-branding?

Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. (wikipedia)

 Why Co-brand? Co-branding is a really great way to associate your business with the another business that is already well-recognized and represents quality. 
Example: Samsung hardware with Google software (eg Galaxy Nexus)

"The value of brands in unison makes a powerful argument when it comes to consumer purchasing decisions as well as introducing a new audience through a partner's already established loyal base."

EOS Lip Balm 
Currently available for branding is a super hot and totally new lip balm called EOS Lip Balm. 

EOS stands for the Evolution of Smooth.

These unique lip balms are super high quality, fresh smelling and have completely unique packaging.  When co-branded they make a great corporate gift or event give away  AND this quality product will be recognized as it is well advertised and used by many celebrities!

eos lip balm is 95% organic, 100% natural, and paraben and petrolatum free. Packed with antioxidant-rich vitamin E, soothing shea butter and jojoba oil, eos keeps your lips moist, soft and sensationally smooth.

Available in the following container colours & flavours:
  • Summer Fruit
  • Lemon Drop SPF 15
  • Strawberry Sorbet
  • Honeysuckle Honeydew
  • Medicated Tangerine
  • Sweet Mint

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